White Friday Sale

For the White Friday Sale, dresses are 50-75% off — we’re talking $599, $799, $999, $1299!!!

Yes, you can absolutely try on dresses that aren’t part of the sale! However, if you are intending to buy a special order dress, we respectfully ask that you book during another week of the year so we can keep as many White Friday appointments as possible open for brides who are here specifically to shop the sale.

All sale dresses are off-the-rack only, but don’t worry, we have SO many options!

We have sale dresses ranging from size 6 - 24, and dresses can normally be altered to your body if they are within a few sizes. 99% of wedding dresses (even if they are special ordered) need some kind of alterations, so you this is totally normal!

Honestly, no. White Friday is our busiest and most high-energy week of the year, filled with brides on a mission to take their dress home that day! While the energy is incredibly fun, it’s not the ideal time for a relaxed “I’m just figuring out my style" moment.

Only one appointment per bride may be on the books at a time. If you don’t find your dress during White Friday, you’re absolutely welcome to book another appointment later in the year, but a second appointment cannot be scheduled until your White Friday appointment is complete.

No—because this is our biggest sale of the year and every gown is available off-the-rack only, we’re unable to place dresses on hold so that every bride has the same opportunity to shop and fall in love with every dress in the sale.

YES!! We offer payment plans for up to 6 months!

Due to the special nature of ALL merchandise, NO RETURNS, CREDITS, OR EXCHANGES can be made under any circumstance, including sales, layaways and special orders.